“Imashini icuruza ibintu bigezweho” ya Missfresh iri kwihutisha ikwirakwizwa ry’ubucuruzi bw’abantu ku giti cyabo mu Bushinwa
Beijing, 23 Kanama 2021/PRNewswire/-Imashini zicuruza zikorera ku giti cyazo zimaze igihe kinini ari ngombwa mu buzima bwa buri munsi, ariko ibicuruzwa zitwara birimo kugenda birushaho kuba bitandukanye. Nk’uko biteganywa na Missfresh Limited (“Missfresh” cyangwa “Isosiyete”) (NASDAQ: MF) mu guteza imbere ikoranabuhanga no kuvugurura ubucuruzi bw’abaturage no guha abaguzi uburambe bwo guhaha mu buryo bworoshye, isosiyete iherutse gukorana n’ibigo birenga 5.000 i Beijing byashyize imashini zicuruza zigezweho za Missfresh Convenience Go mu nyubako zabo.
Izi mashini zicuruza ibikoresho by’ikoranabuhanga za Missfresh ni zo za mbere mu nganda zongerewe umusaruro inshuro nyinshi mu munsi umwe, bitewe n’umuyoboro munini w’ububiko buto bw’isosiyete mu Bushinwa ndetse n’uruhererekane rwiza rw’ibikoresho n’ibicuruzwa.
Imashini zicuruza ibintu byihuse zikoreshwa mu buryo bwa "Convenience Go" zishyirwa ahantu hatandukanye hahurira abantu benshi, nko mu biro, mu ma cinema, mu ma studio y'ubukwe no mu byumba by'imyidagaduro, zitanga ibiryo n'ibinyobwa byoroshye kandi byihuse amasaha yose. Gucuruza ibintu byihariye nabyo ni ingirakamaro ku nganda zicuruza kuko bigabanya cyane ikiguzi cy'ubukode n'abakozi.
Abakiriya bakeneye gusa gushakisha kode ya QR cyangwa gukoresha uburyo bwo kumenya isura kugira ngo bakingure urugi rw'imashini icuruza ibicuruzwa ya Missfresh's Convenience Go, bahitemo ibicuruzwa bakunda, hanyuma bagafunga urugi kugira ngo bishyure mu buryo bwikora.
Kuva icyorezo cya COVID-19 cyatangira, guhaha no kwishyura nta guhuza byakoreshejwe cyane kuko bigaragaza uburyo bwo kugurisha bwizewe kandi bworoshye, ndetse bikanatuma abantu bakomeza kwitandukanya. Inama ya Leta y'Ubushinwa na Minisiteri y'Ubucuruzi bashishikariza inganda z'ubucuruzi gukoresha uburyo bushya bwo gukoresha nta guhuza no guhuza ikoranabuhanga rishya nka 5G, big data, Internet of Things (IoT) n'ubwenge bw'ubukorano - bizamura imikorere myiza yo gutanga serivisi nziza kandi bikongere ubwikorezi. Koresha imashini zigurisha zigezweho n'udusanduku two gutanga serivisi nziza.
Missfresh yashoye amafaranga menshi mu bushakashatsi ku bikoresho bya mudasobwa no mu bikoresho ndetse no guteza imbere ubucuruzi bw’imashini zicuruza ibikoresho by’ikoranabuhanga bya Convenience Go, yongera igipimo cyo kumenya amashusho y’imashini zigurisha ibikoresho by’ikoranabuhanga kugeza kuri 99.7%. Ikoranabuhanga rishingiye ku bwenge bw’ubukorano rishobora kumenya neza ibicuruzwa byaguzwe n’abakiriya binyuze mu buryo bwo kumenya ibintu bidahinduka kandi bihindagurika, mu gihe itanga inama zikwiye zo kubibika no kongeramo ibikoresho hashingiwe ku busabe bw’ibicuruzwa n’urwego rw’ibicuruzwa ibihumbi by’imashini za Missfresh mu bice ibihumbi.
Liu Xiaofeng, umuyobozi w’ubucuruzi bw’imashini zicuruza ibikoresho by’ikoranabuhanga za Missfresh, yasangije ko isosiyete yakoze imashini zitandukanye zicuruza ibikoresho by’ikoranabuhanga zikwiriye ahantu hatandukanye, kandi itanga ibicuruzwa byihariye bishingiye ku biteganyijwe ku kugurisha no ku buryo bwo kongeramo ibikoresho by’ikoranabuhanga. Bifashijwe n’uburambe bw’imyaka 7 ishize bwa Missfresh mu gucunga ibicuruzwa no gutwara, uruhererekane rw’ibicuruzwa by’imashini zicuruza ibikoresho by’ikoranabuhanga bya Convenience Go rukubiyemo SKU zirenga 3.000, zishobora guhaza ibyifuzo bitandukanye by’abaguzi batandukanye igihe icyo ari cyo cyose.
Amakuru aturuka mu kigo cy’ubushakashatsi cya MarketsandMarkets agaragaza ko isoko ry’ubucuruzi bw’abikorera ku giti cyabo mu Bushinwa ryitezwe kwiyongera kuva kuri miliyari 13 z’amadolari y’Amerika mu 2018 kugera kuri miliyari 38.5 z’amadolari y’Amerika mu 2023, aho igipimo cy’izamuka ry’ubukungu ku mwaka (CAGR) kizaba 24.12%. Amakuru aturuka mu kigo cy’ubushakashatsi ku nganda cya Kantar na Qianzhan agaragaza ko igipimo rusange cy’ubucuruzi bw’abikorera ku giti cyabo cyiyongereyeho 68% kuva mu 2014 kugeza mu 2020.
Missfresh Limited (NASDAQ: MF) ikoresha ikoranabuhanga ryacu rigezweho n'icyitegererezo cy'ubucuruzi kugira ngo yongere kubaka ubucuruzi bw'abaturage mu Bushinwa kuva hasi kugeza hejuru. Twavumbuye uburyo bwa Distributed Mini Warehouse (DMW) kugira ngo dukore ubucuruzi bw'ubucuruzi buhuriweho kuri interineti no hanze ya interineti, twibanda ku gutanga umusaruro mushya n'ibicuruzwa byihuse (FMCG). Binyuze muri porogaramu yacu ya "Missfresh" igendanwa na gahunda nto zishyirwa ku mbuga nkoranyambaga z'abantu ba gatatu, abaguzi bashobora kugura byoroshye ibiryo byiza ku ntoki zabo no kugeza ibicuruzwa byiza ku miryango yabo mu gihe cy'iminota 39. Mu gice cya kabiri cya 2020, dushingiye ku bushobozi bwacu bw'ibanze, tuzatangiza ubucuruzi bw'isoko ry'ibiribwa bishya. Ubu buryo bushya bw'ubucuruzi bwiyemeje guhindura isoko ry'ibiribwa bishya no kurihindura isoko ry'ibiribwa bishya. Twanashyizeho ikoranabuhanga ryuzuye kugira ngo dufashe abantu benshi bitabira ubucuruzi bw'ubucuruzi bw'abaturage, nka supermarket, amasoko y'ibiribwa bishya n'abacuruzi bo mu gace, gutangiza vuba no gukoresha neza ubucuruzi bwabo no gutanga ibicuruzwa bishya mu buryo bw'ikoranabuhanga mu buryo bw'ikoranabuhanga. Gucunga uruhererekane rw'ibicuruzwa n'ubushobozi bwo kubigeza mu maduka no mu ngo.